Rightful is a sex-positive wellness brand designed to reframe how we engage with intimacy, education, and consent through thoughtful design and inclusive storytelling.

With a bold mission to fill the gaps in sexual health education, Rightful empowers users with the tools and resources they need to navigate intimacy with confidence, comfort, and clarity. From the playful yet purposeful Consent Condom—which requires four hands to open—as a physical symbol of mutual agreement, to inclusive “On-the-Go” and “On-the-Flow” kits, every product is designed to support exploration, self-awareness, and safety.

The visual identity blends bright, affirming color palettes with soft forms and human-centered design, making educational content accessible, engaging, and stigma-free. Complemented by curated dispensary kits, intimacy accessories, and tailored tip cards, Rightful ensures that every detail—down to the packaging—reinforces its values of respect, empowerment, and care.

This project is not just about aesthetics—it’s about crafting a brand that celebrates informed intimacy, shared responsibility, and the right to feel good in your own body.

Designed in collaboration with Kaitlin Lawler.