The MBTA Redesign is a forward-thinking transit identity system built to modernize Boston’s commuter experience through clarity, accessibility, and seamless design.

Rooted in the belief that urban travel should feel intuitive and empowering, this rebrand reimagines the MBTA through a user-first lens—emphasizing legibility, simplicity, and movement. A new color-coded line system and bold visual language streamline wayfinding across print and digital touchpoints, while enhancements to the Charlie Card and a companion mobile app provide real-time tracking and effortless ticketing.

Designed for a city in motion, the system balances utility with personality—transforming commutes into curated journeys. This isn’t just about getting from point A to B—it’s about elevating the rider experience and redefining what modern transit looks and feels like for the next generation of Boston travelers.