Created for the Alfalfa Holiday Coffee Sleeve Competition, this design celebrates the brand’s core values of balance, joy, and community through a playful and heartwarming visual narrative.

Inspired by Alfalfa’s mission to inspire healthier living through real food and shared experiences, the sleeve design reflects the festive spirit of the holidays while honoring the simple pleasures of everyday moments. Animated, character-driven illustrations bring the Alfalfa community to life—each figure representing the warmth, diversity, and camaraderie that defines the brand’s extended family.

Meticulous attention to composition, color, and storytelling ensures that balance isn’t just a theme—it’s the thread that ties every design decision together. From subtle holiday cues to intentional spatial harmony, this piece captures Alfalfa’s belief that joy lives in thoughtful details. The result is more than a coffee sleeve—it’s a moment of connection, wrapped around something warm.