The Harry’s Craft Razor campaign reimagines grooming as a moment of self-affirmation—where shaving becomes a powerful act of self-expression.

Built around a bold visual concept that uses shaving cream as a creative medium, this campaign pairs form and function with emotional storytelling. Through carefully crafted affirmations and typography-based visuals, the work explores how everyday rituals can become tools for empowerment. The result is a packaging and advertising system that invites users to pause, reflect, and take pride in the simple routines that shape their day.

More than just a grooming campaign, Harry’s celebrates self-care as a personal journey—transforming the mirror into a space for confidence, clarity, and creativity. This work aims to resonate on both a visual and emotional level, reminding users that feeling good isn’t just skin deep—it starts with self-belief.